Research on Development Strategies of Chinese Daigou Platforms in Lower-Tier Markets

2025-03-25

1. Introduction

The Chinese daigoudaigou

2. Lower-Tier Market Characteristics

  • Consumer Behavior:
  • Digital Penetration:
  • Logistics Challenges:

3. Recommended Development Strategies

3.1 Localized Product Selection

Tailor product offerings to local preferences through:

  • Focus on domestic premium brands instead of pure imports
  • Smaller package sizes with lower price points
  • Products tied to local festivals and traditions

3.2 Social Commerce Integration

Leverage popular platforms in lower-tier markets:

  • Mini-programs on WeChat for easier access
  • KOL partnerships with local influencers
  • Group-buying models to build trust

3.3 Logistics Optimization

Address delivery challenges through:

  • Partnerships with local logistics providers
  • Consolidated warehouse networks in provincial hubs
  • Pick-up stations in convenience stores

4. Conclusion

The lower-tier market presents significant opportunities for daigou

References

  1. China Internet Network Information Center (2022). Lower-Tier E-commerce Report
  2. Bain & Company (2021). China Digital Consumer Trends
  3. iResearch (2022). Social Commerce Development White Paper

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